Name Card Latest Trend on Formats, Papers, and Finishing

The name card is one of the most popular print products – easy to order, even for people just starting on their printing adventure, and affordable!  

Today, name cards are not just used printed name cards anymore – you can customize them to look like paper tags attached to the product being sold, cards in the cafeteria loyalty program, or thank you cards for purchases. Let’s start with a brief guide to the most critical parameters of this product. 

Standardized name card dimensions 

One of the first elements that you will consider before ordering is the dimensions of your name card. Two are available in common: 

  • 85 x 55 mm 
  • 90 x 50 mm 

While we’re at it, there is another option worth mentioning. In addition to the side length, you can also consider the processing of the corners of your name card. And here, too, you have two options to choose from: 

  • rectangular 
  • rounded 

Rectangular corners are associated with a classic name card, while rounded edges go well with unusual designs or, for example, name cards that have been adapted as clothing labels.  

Combine, play with the formula – the more interesting it is, the easier it will be for the recipient to remember it! Choose the format of your name card based on your vision of the project – if you follow this logic, you’re sure to create something interesting. 

The meat is in the details; the magic is in the paper! 

Name card sizes are one thing. The second is the type of paper you choose before hiring your name cards to be printed. A thoughtful decision will result in a visually consistent design. Choose a paper that suits the nature of the concept.  

The most common paper for standard name cards is 350g matte picture printing. However, if you want a wow factor or your name card to look like a high-quality printed product, use the wide range of decorative papers.  

Tip: If you are looking for an unusual idea, choose Multiloft Name cards. The unique thickness of this carrier material (the paper is made up of 3 layers, the middle one can be a different color) can keep the recipient’s attention effectively and for longer! 

Name cards with the “bling-bling” effect 

You already know the possible sizes of name cards, the types of edge processing, you have a basic knowledge of paper types. Now is the time for the finishing! These can really “turn up” the design. Nowadays, you can find a paper with: 

  • selective 3D UV varnish 
  • gilt 
  • Silver plating 
  • matt foil 
  • matt film + selective UV varnish 
  • shiny foil 
  • Soft-touch film 

Final Thoughts 

As you can see, a name card cannot get an original look just by using unusual, rare paper. There are many ways to enrich a typical “picture print” – a paper popular for name cards, with a soft-touch foil enhancement, gains a unique look.  

It is similar to gold plating or silver plating – highlighting the most critical elements on a name card with this type of finishing helps make it stand out and, thanks to its uniqueness, be kept and remembered for longer. 

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